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Lights to stay blue at Silver Legacy as part of new branding

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RENO, Nev., Month Day, Year /PRNewswire/ - What started as a push for the University of Nevada has turned into overwhelming support for a new, star-studded branding campaign at Silver Legacy Resort Casino. Since late November, the building’s typically green-lit façade has been turned blue, and the new color is here to stay.

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“We received a mountain of positive feedback on the color change, not just from Nevada Athletics supporters but from the community and our guests in general,” said Gary Carano, General Manager of Silver Legacy Resort Casino. “We decided the blue lights would stay to match our new branding campaign, which includes the Star Rewards Program and the recent completion of our $15 million dollar renovation project.”

 

Silver Legacy’s Star Rewards was launched in September as a player’s club that treats guests like stars, allowing them to choose how to use what they earn, from FreePlay to dining comps, limousine services, concert tickets and more. All Legacy Star Rewards cardholders have the option to easily check their FreePlay points and comps as well as choose their Club preferences at any Legacy Star Rewards kiosk.  The program is free and guests begin receiving rewards credits as soon as they sign up.

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The overhaul of nearly 1,700 guest rooms and suites is also a part of the campaign, which was the final phase of a $15 million dollar renovation project completed in mid-December. Each Silver Legacy room now features a sophisticated new look and feel to enhance guests’ comfort, including modern furniture, sleek plush carpeting, fine linen bedding with triple sheeting and damask throws, new 32” and 37” LCD televisions and ergonomically designed desks.

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A decision to keep the outdoor lights blue was made shortly after the Nevada Football Team defeated Boston College in the Kraft Fight Hunger Bowl on January 9 and also represents Nevada’s state color. “The blue is a beautiful color and matches the glamorous new features inside Silver Legacy,” says Carano. “Ultimately, it all adds up to us helping each of our guests feel like a rock star while they’re with us.”

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For more information on all Silver Legacy’s hot new features visit www.silverlegacy.com or download Silver Legacy’s free iPhone and Android Apps to take virtual tours, view nightlife schedules and book a stay today. Details can also be found on Facebook, Twitter and YouTube or by calling 775-329-4777.

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